The British-Dutch transnational consumer goods company Unilever has launched a new OOH campaign in Egypt to promote the new and upgraded version of Clear shampoos. Using black backgrounds to enhance the display of the product and the female model, the ad copy informs viewers that “New Clear Shampoo with natural ingredients for x10 stronger hair” in font colors that match the branding of the shampoo brand. The campaign started during the first week of February with uni-poles and billboards on selected locations of Greater Cairo.
