The Italian confectionery brand Loacker has launched the first OOH campaign to present the new size of their popular wafers “Loacker Biscuits” in all its flavor varieties.

Using red-branded backgrounds to showcase the different Loacker Biscuits packs, the ad copy features the yellow catchy tag “New Size”, informing viewers that “Loacker is made of natural ingredients, free of preservatives and free of synthetic colors” in a fine white font at the bottom.

The campaign hit the roads at the beginning of February with uni-poles, billboards, mega signs, and double-decker poles across Greater Cairo.

Loacker launches new size of wafer biscuits-00
Loacker launches new size of wafer biscuits-00

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