Following the extension of their *011# outdoor campaign at the beginning of January, and the reignition of their “Dema3’ Tania” bundle during the second half of the month, regional telecom brand Etisalat continues its busy OOH strategy with yet a new campaign starring Egyptian actor Ahmed Helmy to promote family tariff plans.
Borrowing the screenshots from the TV commercial, the ads display an image of the renowned actor at home, along the ad copy “With 7ekaya bundle, talk to your family for free” and additional copy that informs viewers of how to activate it.
The campaign started during the last week of January and uses a mix of small and large OOH formats in several districts of Greater Cairo.
Advertiser: Etisalat Misr
OOH Size: Double-decker Pole | Flag | Gate
Region: North Africa
Tags: Ahmed Helmy | 7ekaya Bundle
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