Orange Egypt has recently launched a new outdoor campaign to encourage Egypt’s National Team in their race to FIFA World Cup qualifiers.
Parallel to a humorous TV commercial – which may have apparently been banned –, the OOH ads showcase the senior actors of the TV ad over the usual branded background of the French telecom operator. The ad copy offers a promotional package of minutes and units, while the slogan pushes the team to “qualify now or you will not catch us”.
The campaign started to spread at the beginning of September, and uses Large and X-Large uni-poles, Gates, Serials, Double-decker poles, Megas, and Lightboxes in the main districts of Greater Cairo.
OOH Size: Gate | Lightbox | Serial | Uni-Pole | Large uni-pole | Double-Decker | Mega
Region: North Africa
Tags: FIFA World Cup | Global Brand | North Africa | Product Launch | Regular Advertiser | Global Brand | North Africa
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