Following their recent announcement of a new Lebanese partner, Egyptian developer El Shahawi Properties has upgraded the visuals of their ongoing Out-Of-Home campaign to reinforce brand positioning on the busy roads of Greater Cairo.

With a variety of new messages that compel viewers to “Get the Destination”, “Get the Difference” or “Get the Experience”, the ads display attractive red gradients with abstract designs. The logos of vacation projects Pali and Ein Hills appear at the bottom of the ads, for audiences to make the connection and recognize the developer – who probably will announce new launches soon.

The upgraded visuals were released at the beginning of January and use OOH types of large format on the highest-trafficked roads of Greater Cairo.

El Shahawi upgrades OOH campaign to reinforce branding-00El Shahawi upgrades OOH campaign to reinforce branding-01
El Shahawi upgrades OOH campaign to reinforce branding-00El Shahawi upgrades OOH campaign to reinforce branding-01

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