An anonymous Real Estate developer has taken the roads of Greater Cairo by storm with a teaser outdoor campaign that is spreading vastly across most of the Greater Cairo. Taking over SARAI’s regular locations, the new campaign teases viewers with one unique message: “Cairo Reimagined”. The elegant and abstract artwork is greatly similar to SARAI’s outdoor strategy. The OOH community now wonders whether leading urban developer MNHD is planning an upcoming development in New Cairo, or a new phase of their flagship SARAI project. The campaign is massive in reach and uses a wide variety of OOH types and sizes, with uni-poles, double-decker poles, mega-signs in different locations across Greater Cairo. Stay tuned as we reveal the advertiser behind this mysterious campaign soon!
