The home electronics brand LG seems to be having a busy schedule on the roads of Greater Cairo since last December. Following the launch of their washing machines in Egypt last month, the brand has released a new OOH campaign to promote their OLED TVs with Hazem Emam as brand ambassador. White backgrounds showcase the image of the Egyptian football player Hazem Emam elegantly dressed and standing next to the TV. The slogan proudly announces to viewers “World’s Best Selling OLED Brand”, with additional ad copy that promises “January means best promotions”, along the brand’s WhatsApp number and hotline at the bottom. Starting during the last days of December, the campaign can be seen on large uni-poles and T-Poles on various locations across Greater Cairo.
