The QSR franchise Hardee’s is back on the roads of Greater Cairo with a new 2-in-1 campaign that promotes two combo meals on a wide variety of OOH types and sizes.
Participating of the New Year celebrations, the brand has reposted “The Legend” meal for a limited time, along the “Superstar Chicken Fillet”, featuring each of the combo meals individually with visuals of different styles.
The campaign started to spread during the last week of December with the Legend, and gradually added the chicken sandwich.
Industry: Foodservice
Brand: Hardee’s
Advertiser: Americana Group
OOH Size: Billboard | Flag | Gate | Large uni-pole | Lightbox | T-pole
Country: Egypt
Region: North Africa
Tags: Limited Edition | The Legend | Special Offer | Superstar Chicken Fillet
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