Global chocolate brand Cadbury’sDairy Milk has revisited the billboards of Greater Cairo with an outdoor campaign that sends a message of sweetness to their Egyptian customers.

Over their usual purple branded backgrounds – and with minimal visuals to keep the focus on the emotional connection, the slogan invites viewers to “Fill the world with your inner sweetness”.

The campaign was released during the first week of January and can be seen on uni-poles, billboards, mega signs, and lightboxes, with both gates and serial combinations of enhanced visibility on the major roads of Greater Cairo.

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