Parallel to the start of the New Year, Egypt’s KIA representative EIT has launched a new OOH campaign to promoting the latest models of the brand in the Egyptian market.
With visuals that present the two new models, Kia Pegas and Kia Sorento individually, the ad copy for Pegas focuses on the launch price of the new car, while the messages for Sorento proudly announce to viewers that the car is “Now assembled in Egypt”.
Starting during the last few days of December, the campaign has spread gradually on various locations of Greater Cairo with uni-poles, mega signs and billboards.
Advertiser: EIT Egyptian International Trading
OOH Size: Billboard | Gate | Large uni-pole | Mega-Sign | Serial
Region: North Africa
Tags: Mobil | KIA Sorento | KIA Pegas | Assembled In Egypt
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