The market leader in the Egyptian bakeries industry Modern Bakeries has launched a new OOH campaign just in time to start the New Year raising awareness about their wide variety of products.

Decorating the roads of Egypt with colorful ad visuals in strategic serial combinations, the ads display the wide range of baked goods under the slogan “Rich Bake: We know you and we bake you” “عارفينك وخابزينك”.

The campaign started during the first week of January with uni-poles, double-decker poles, lightboxes, and billboards on the highest-trafficked roads of Greater Cairo.

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