With the beginning of the New Year, global healthcare giant GSK has brought back to the billboards their leading toothpaste brand for sensitive teeth Sensodyne.

Using white backgrounds to enhance the visibility of the design elements, images of male and female models eating popsicles with painful expressions serve to illustrate the slogan “Sensitivity relief in 60 seconds”.

The campaign started to be installed during the last days of December and can be seen on double-decker poles, large uni-poles, mega signs, and billboards on various locations across Greater Cairo.

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