Following their December outdoor campaign that was limited to 6th of October City, Egyptian pharmacy franchise Elezaby has extended the number of OOH locations to reinforce their brand positioning on the roads.
Fighting back 19011 ongoing campaign – which switched locations during December for stronger impact, Elezaby has followed suit and extended their campaign to the major roads of Greater Cairo during the first week of January. The ads raise awareness about their branches and promotions with strong messages like “The No.1 pharmacy in Egypt” and “43 years of experience, More than 130 branches, Non-ending offers”.
After the recent extension, the campaign can now be seen on uni-poles, billboards and lightboxes on several districts of Greater Cairo.
Industry: Pharmaceuticals & Biotech
Advertiser: Elezaby Pharmacy
OOH Size: Billboard | Gate | Large uni-pole | Lightbox
Region: North Africa
Tags: Branding Campaign | Campaign Extension
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