Vodafone Egypt has joined forces with laundry detergent Ariel to launch a new cross-promotion that promises exciting prizes from both brands.

Using the telecom operator’s regular partitioned backgrounds, the ads invite viewers to “Talk and wash, wash and talk” (“ارغى بغسلة” “رغى بشحنة”), with the Genie as the host of the promotion. Recharge cards from Vodafone and detergent bags from Ariel serve to illustrate the campaign´s purpose.

The campaign was launched during the last week of December and uses T-poles, billboards and lightboxes on various locations across Greater Cairo.

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