The pharmaceutical and healthcare firm Hygint has launched their latest OOH campaign to promote its zero-calorie sweetener “Sweetal”.
With poorly-designed visuals that portray a fit girl model eating directly from a sachet, the ads use the slogan “The best Diet Sugar” “الرشاقة شقاوة...و الطعم أخر حلاوة” over yellow backgrounds that also host the main features of the product, namely “Aspartame Free, Saccharine Free, Cyclamate Free, Preservatives Free”.
Starting in November with a couple of locations, the campaign has extended at the beginning of December and can be seen on lightboxes and T-Poles on selected locations across Greater Cairo.
Industry: Food & Beverages
OOH Size: Lightbox | T-pole
Region: North Africa
Tags: Campaign Upgrade
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.