Amid the confusion that the bank’s recent teaser campaign created among viewers, it seems that SAIB Bank has revealed the outdoor campaign correctly in their second attempt.
Reposting the ads that were released and uninstalled during the first week of December, the branding campaign that was aimed to reinforce the brand positioning among competitors in the Egyptian market is back on the roads, and it seems it now follows the right schedule.
A variety of messages such as “Planning that precedes developing”, “Listening that precedes talking” and “Thinking that precedes changing”, can be seen again on gates and uni-poles across the Greater Cairo.
Industry: Investment Banking
Brand: SAIB Bank
OOH Size: Gate | Large uni-pole | Billboard
Region: North Africa
Tags: Branding Campaign | Reposted Campaign | Reveal Campaign
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