The Egyptian medical franchise Dawi Clinics has extended their recently-launched Out-Of-Home campaign just before the year ends with additional locations and new messages.

The ads display images of different family members from different age ranges, along the new slogan “Doctors closer to your family”. The bottom of the design is reserved to inform viewers of the locations of the clinics at the bottom with their website and the hotline.

Launched during the first week of December, the campaign has been extended gradually throughout the month and can be seen on T-Poles, billboards and lightboxes across most urban districts of Greater Cairo.

Campaign Credits

Industry: Healthcare

Brand: Dawi Clinics

OOH Size: Billboard | Lightbox | T-pole

Country: Egypt

Region: North Africa

Tags: Campaign Extension

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