Egyptian tycoon developer Hassan Allam Properties has launched a new OOH campaign to reveal the latest home units at their Swan Lake Residences project in New Cairo.
Under the name of “The Iris”, the ads present different views of apartments in grey-scale sketches, adding strokes of colors to specific details that enhance the overall elegance of the design. The slogan “Apartment Living. Designed for Life” emphasizes the modernity of the concept behind the campaign.
The campaign was revealed after mid-December and uses large-format OOH types, such as uni-poles, mega signs and double-deckers in serial combinations of great visibility.
Industry: Real Estate
Brand: SwanLake Residence
Advertiser: Hassan Allam Properties (HAP)
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Campaign Upgrade | New Cairo | Product Launch | The Iris
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.
