Egyptian tycoon developer Hassan Allam Properties has launched a new OOH campaign to reveal the latest home units at their Swan Lake Residences project in New Cairo.

Under the name of “The Iris”, the ads present different views of apartments in grey-scale sketches, adding strokes of colors to specific details that enhance the overall elegance of the design. The slogan “Apartment Living. Designed for Life” emphasizes the modernity of the concept behind the campaign.

 The campaign was revealed after mid-December and uses large-format OOH types, such as uni-poles, mega signs and double-deckers in serial combinations of great visibility.

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