The Egyptian Snack Leader Edita Foods has launched a new Out-Of-Home campaign to announce special flavors edition of Bake Rolz.

Using colorful ad visuals that bestow the images of the new flavor packs, the ad copy presents the “3 new flavors” to viewers, with a tagline that informs them “For a limited time”.

The campaign started during the second half of December with uni-poles, billboards and lightboxes on various locations across Greater Cairo.

Bake Rolz launches special edition flavors-00
Bake Rolz launches special edition flavors-00

The Art & Science of OOH

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