Following their recent campaign at the beginning of the month, Egyptian developer Residence has extended the OOH locations and upgraded the visuals to reinforce the promotion of vacation project Aroma.

The upgraded visuals now showcase images of the project’s home units, surrounded by the strange choice of an abstract sea wave that seems to drown it all. The previous slogan “Your Home in Sokhna” is now complemented with additional copy that offers viewers to “Choose your installment payment program from 5 to 10 years without interest”.

The campaign has been extended with strategic serial combinations on the highest-trafficked roads of Greater Cairo.

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