Following their recent campaign at the beginning of the month, Egyptian developer Residence has extended the OOH locations and upgraded the visuals to reinforce the promotion of vacation project Aroma.
The upgraded visuals now showcase images of the project’s home units, surrounded by the strange choice of an abstract sea wave that seems to drown it all. The previous slogan “Your Home in Sokhna” is now complemented with additional copy that offers viewers to “Choose your installment payment program from 5 to 10 years without interest”.
The campaign has been extended with strategic serial combinations on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
Advertiser: Residence Development
OOH Size: Billboard | Double-decker Pole | Gate | Lightbox
Region: North Africa
Tags: Ain Sokhna | Campaign Upgrade | Campaign Extension
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.