A new OOH campaign from Cable network provider CNE promotes BeIN Sports channel and invites viewers to subscribe to watch the exclusive football games...
The ads portray a striker in Ronaldo’s usual celebratory pose, as well as the logos of the major European leagues and regional competitions – such as La Liga Santander, Premier League, Bundesliga, and so on. The ad copy reads up center and in big, bold font “Exclusive”, and offers viewers details about how to subscribe. The slogan of the outdoor campaign follows in the steps of the recent TV commercial and emphasizes the importance of watching the games live. With the icon of 4K technology, the TV network doesn’t leave anything out of the ads!
Launched during the last days of August with a few limited locations, the campaign spread greatly during the first week of September using Large and X-Large uni-poles, Gates, Lightboxes, T-poles, and Digital Screens, and is present in most districts of Greater Cairo.
Industry: Broadcast Media
Brand: BeIN Sports
Advertiser: CNE (Cable Network Egypt)
OOH Size: DOOH | Gate | Lightbox | Uni-Pole | Large uni-pole
Region: North Africa
Tags: 4K Ultra HD | Bundesliga | La Liga | Ligue 1 | North Africa | Premier League | Serie A | UEFA Champions League | UEFA Europa League | North Africa | BeIN Sports
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