The British-Dutch oil and gas company Shell has launched a new outdoor campaign to raise awareness about their strategic technical partnership with Hyundai Motorsport.

Sponsored by Egyptian car distributor Ghabbour, the ads use varied visuals of a racing car in the desert, with ad copy featuring “Hyundai and Ghabbour recommend using Shell Helix oil”. The lubricant’s brand slogan “The best performance whatever your journey is”, along the hashtag “Complete your journey” accompany the logos of all brands and partner companies.

The campaign was released during the second week of December with uni-poles and double-decker poles on various locations across Greater Cairo.

Ghabbour sponsors Shell & Hyundai partnership-00Ghabbour sponsors Shell & Hyundai partnership-01
Ghabbour sponsors Shell & Hyundai partnership-00Ghabbour sponsors Shell & Hyundai partnership-01

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