The Egyptian footwear brand Shoe Room has extended their ongoing winter campaign in time to celebrate Christmas while continuing their promotion of the winter collection.

Using different ad visuals to present the top pieces of the winter collection, the red backgrounds and Christmas tree offer viewers “10% exclusive on online shopping”, adding the website, the Facebook page and the Instagram account on all the ads.

The campaign, which was released during the second half of November, has evolved during December to include the Christmas motifs and can be seen on uni-poles, mega signs and gates on various locations across Greater Cairo.

The Art & Science of OOH

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