Banque Du Caire continues promoting their partnership with Arsenal FC and has recently upgraded the visuals of their ongoing outdoor campaign to widen the scope of their “trip for two to England” contest.

Modifying the previous ad visuals to now focus on the image of a plane window that emphasizes the imminence of the trip, the ads repeat the slogan “Win a trip for two to attend Arsenal’s match in England”, with additional ad copy to inform viewers of the rules of the contest.

The campaign was upgraded during the first week of December uses uni-poles and mega signs on different locations across Greater Cairo.

Banque Du Caire upgrades OOH for its free trip to England-00Banque Du Caire upgrades OOH for its free trip to England-01

Campaign Credits

Industry: Banking

Brand: Banque du Caire

OOH Size: Gate | Large uni-pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Campaign Upgrade | Contest | Arsenal FC

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