iPhone upgrades and extends campaign to include XR

The recent OOH campaign that hit the roads of Greater Cairo to promote iPhone XS at the beginning of December, has started to evolve in order to include the new XR models in all its colors and in a wider variety of OOH types in its media plan.

The upgrade, which follows the same strategy as last year’s OOH launch of iPhone 8 and iPhone X and runs parallel to the previous ads of iPhone XS, has gone massive in number of OOH locations on the major roads of Greater Cairo. The new visuals include the latest iPhone model XR with ad copy that promises “Brilliant. In Every way” and showcase the variety of colors that the brand will be selling to satisfy all tastes.

The reserved banner at the bottom displays the logos of participating telecom providers Etisalat, Orange and Vodafone, the official distributors of Apple products in Egypt iShop, Switch and Tradeline, and the two banking institutions CIB and NBE.