Just before the end of the year, global QSR franchise Pizza Hut continues launching special promotions as part of their OOH strategy on the roads of Greater Cairo. The visuals present the varied components of the “New Fun Meal”, with images featuring each item individually and ad copy that informs viewers of the price and usual delivery contact details of the pizza outlet. Launched at the start of December, the campaign can be seen on billboards, lightboxes and uni-poles on various locations across Greater Cairo.
