The new ride-sharing app SWVL has launched a large Out-Of-Home campaign to raise awareness about their services and encourage people to download the application. With strong red branded backgrounds and the slogan “With SWVL, don’t worry about the trip”, the campaign spreads on the highest-trafficked roads of Greater Cairo with strategic positioning that connects with a wider target audience. Starting during the first week of December, the campaign can be seen on uni-poles, double-decker poles, mega-signs, billboards, T-Poles, and several gates combinations across the city.
