Mobile app for food delivery Otlob has surprised the OOH market of Greater Cairo with a remarkable upgrade of their ongoing Out-Of-Home media plan.

Fighting back newly-arrived competitor Glovo, the leading food delivery app has gone big in OOH positioning, with impressive serials and branding combinations on the most strategic locations of Greater Cairo.

Gates and double-decker serials feature discounts with the foremost Cairo-based QSR outlets, such as Cook Door, Pastaweesy, Buffalo Burger, and Chicken Tikka, and can be seen facing Glovo’s campaign in roads such as October Bridge, El Mosheer, Mehwar, and Ring Road.

Otlob fights back new competitors with massive OOH combination-00Otlob fights back new competitors with massive OOH combination-01

Campaign Credits

Industry: Mobile Apps | Foodservice

Brand: Otlob

OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Serial

OOH Agency: AD Store

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Country: Egypt

Region: North Africa

Tags: Special Promotion | Buffalo Burger | Cook Door | Chicken Tikka | Pastaweesy | Strategic Media PLan | Ahmed Kotb

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