The Société Arabe Internationale de Banque “SAIB Bank” has launched a new outdoor campaign to replace the recent branding campaign that had just hit the roads at the beginning of December.

In a quick move, the branding campaign that was intended to reinforce the bank’s positioning among Egyptian competitors has switched its thoughtful strategic messages of “listening”, “thinking” and “planning” to the teaser slogan “What comes before what”.

Combining the blue and silver brand‘s colors, the ads use uni-poles, billboards and lightboxes on selected locations across Greater Cairo.

SAIB substitutes OOH branding for teaser-00
SAIB substitutes OOH branding for teaser-00

The Art & Science of OOH

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