WE reinforces marketing of Indigo tariff plan

Parallel to their new internet plan for PlayStation gamers, Egyptian telecom company WE has just upgraded their ongoing OOH promotion of integrated tariff plan Indigo.

With Egyptian actor Ahmed Ezz as their premium brand ambassador, the ads offer viewers “The mobile, internet and landline all in one plan”, with the actor posing in a casual and nonchalant way to emphasize the hassle-free convenience of the telecom’s plan.

The campaign was launched during the first week of December using double-decker poles, billboards and uni-poles on different locations across Greater Cairo.