Glovo tries to find market niche with additional promotions

The Spanish delivery App Glovo continues its OOH media strategy with a new campaign that promotes special discounts in partnership with new affiliated restaurants.

Using their previous yellow and turquoise branded backgrounds, the visuals showcase images of different meals and sandwiches with ad copy that informs viewers of the discounts from newly associated restaurants like Cook Door, Prego, Burger King and Wafflicious.

The campaign started during the first week of December and can be seen on double-decker poles, gates and uni-poles on different locations across Greater Cairo.