Al Ahram Foundation has launched a new OOH campaign to announce the celebration of its centennial anniversary in honor of the late Sheikh Zayed Bin Sultan.
Using light colors in the background to showcase the image of the late Emirati ruler, the ad copy features several of his renowned phrases, such as “The renaissance of Egypt is the renaissance of all Arabs, and I told my children to always be beside Egypt” and “Egypt is the heart of the Arabs and if the heart stopped beating then there will not be a life for the Arabs”, adding the celebration’s slogan “Zayed is in the hearts of the Egyptians” and additional text to indicate the patronage of President Abdel Fattah el-Sisi.
The campaign was launched during the second half of November and can be seen on uni-poles and billboards on selected locations across Greater Cairo.
Industry: Events & Exhibitions
Brand: Al Ahram Foundation
OOH Size: Billboard | Large uni-pole
Region: North Africa
Tags: Anniversary Campaign | President Abdel Fattah el-Sisi | Sheikh Zayeb Bin Sultan | Year of Zayed
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