Car dealer and importer Mansour is keeping a busy schedule on the roads lately with several campaigns for its many brands, the last initiative being an Out-Of-Home campaign to promote the new Peugeot 3008.
Using an abstract mix of urban and alpine images in the backgrounds, the ads present the new model as the “New Concept for the SUV” from the French brand, with visuals of the interior and exterior of the car to emphasize its modern and comprehensive navigation features.
The campaign was launched during the second week of November and can be seen on uni-poles, double-decker poles and gate combinations on various location across Greater Cairo.
Advertiser: Al Mansour Automotive
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: Mobil 1 | Product Launch | Peugeot 3008
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