Following their October Back-to-School OOH campaign, Egyptian dairy brand Domty has launched a new multi-product initiative to promote the new Domty Sandwich and the Domty Plus Cheese inside.
The ads feature the new Domty Sandwich packs on mono-chromatic backgrounds, along the Domty Plus cheese box and the slogan “The tastiest cheese in Egypt in the two cases”, thus promoting 2 products in one shot.
The campaign was launched just before mod-November using billboards, lightboxes and uni-poles on limited locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Arabian Food Industries Company
OOH Size: Billboard | Gate | Large uni-pole | Lightbox
Region: North Africa
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