Following their October Back-to-School OOH campaign, Egyptian dairy brand Domty has launched a new multi-product initiative to promote the new Domty Sandwich and the Domty Plus Cheese inside. The ads feature the new Domty Sandwich packs on mono-chromatic backgrounds, along the Domty Plus cheese box and the slogan “The tastiest cheese in Egypt in the two cases”, thus promoting 2 products in one shot. The campaign was launched just before mod-November using billboards, lightboxes and uni-poles on limited locations across Greater Cairo.
