After revealing the MG models for the Egyptian market, Mansour Automotive has upgraded the promotion of the British brand with new visuals and lighting effects.

The ads alternate blue and red for the two different models advertised, namely ZS and RX5. The backgrounds display modern urban backgrounds to enhance the outline of the two models, along powerful slogans such as “beauty of design” and “power performance”.

Upgraded during the second week of November, the campaign continues to use a variety of large format OOH types on the main roads of Greater Cairo.

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