The regional private-hire app Careem is back on the roads, with new messages that announce a cross-promotion with online portal Jumia.

Specially designed for Black Friday, the campaign uses the regular green-branded backgrounds of Careem, with ad copy that explains the cross-promotion with Jumia and offers viewers the promo-code “KEDAKASBAN” with the slogan “تجبها كده تجبها كده كسبان”.

Starting during the second week of November, the campaign uses uni-poles on selected locations across Greater Cairo.

The Art & Science of OOH

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