Egyptian developer Master Group has upgraded and extended their ongoing outdoor strategy to build their brand with new, powerful messages.

Depending on strategic OOH positioning, the developer offers viewers the chance to “live the life we promised to have” and the hashtag “#live” in Arabic. The varied visuals mix fall and tropical images under the one unique color.

Mega signs, double-decker poles, billboards, and uni-poles combine and intertwine across the districts of Greater Cairo.

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