Among the Black Friday promotional craze, El Araby Group has kept true to its principles of tradition and trust and launched a new OOH campaign to announce special gifts and promotions, as well as the grand opening of a new store at Mall of Arabia. With different backgrounds and the images of a wide variety of home appliances, the ad copy thanks viewers with the brand-building slogan “Without the trust of 100 million Egyptian we wouldn’t have been here”. As usual, the logos of their exclusive brands occupy the banner at the bottom of the ads. The campaign was launched during the second week of November with uni-poles, lightboxes, double-decker poles, T-Poles, and flags on the main roads of Greater Cairo.
