International dental care brand Close-Up, one of Unilever’s favorite brands, has launched their first outdoor campaign to promote their new anti-bacterial toothpaste. Using shots from the TV commercial, the visuals display the new toothpaste under the slogan of the campaign “Don’t Blow Her Away” with artistic white font. Additional ad copy emphasizes the product with “The new anti-bacterial toothpaste” and “Fresh breath up to 12 hours”. The campaign started during the second week of November and can be seen on uni-poles, mega signs and gates on various locations across Greater Cairo.
