SC Johnson promotes “Windex” on Cairo’s roads

SC Johnson, the American multinational company, has launched a new outdoor campaign promoting the glass cleaner Windex.

The ads feature the famous Windex bottle, using bright blue and white backgrounds with the slogan “Windex is coming back to brighten your life”. The visuals deploy a perfect combination that emphasizes clarity through bright, elegant simplicity.

The campaign was launched during the first days of November and can be seen on large uni-poles, billboards, mega signs, lightboxes, gates and flags across Greater Cairo. Additionally, the brand has started to add die-cuts on specific strategic OOH locations after the second week of November, which result in a reinforcement of brand awareness and certainly improves the visibility of the campaign.