SC Johnson, the American multinational company, has launched a new outdoor campaign promoting the glass cleaner Windex.
The ads feature the famous Windex bottle, using bright blue and white backgrounds with the slogan “Windex is coming back to brighten your life”. The visuals deploy a perfect combination that emphasizes clarity through bright, elegant simplicity.
The campaign was launched during the first days of November and can be seen on large uni-poles, billboards, mega signs, lightboxes, gates and flags across Greater Cairo. Additionally, the brand has started to add die-cuts on specific strategic OOH locations after the second week of November, which result in a reinforcement of brand awareness and certainly improves the visibility of the campaign.
Industry: Home Care Products
Advertiser: SC Johnson & Son Inc
OOH Size: Billboard | die-cut | Flag | Gate | Large uni-pole | Lightbox | Mega-Sign
Region: North Africa
Tags: Global Brand
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.