Leading developer Wadi Degla has restarted the outdoor advertising strategy for residential project Neopolis – maintaining the same agenda of their OOH campaigns last year.

This year’s campaign displays modern designs and focuses on the door to the “extra bedroom” that the ad copy offers viewers, indicating the starting size of the home units, as well as the payment conditions.

The campaign was launched at the beginning of November and uses uni-poles, double-decker poles and mega signs across the Greater Cairo.   

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