Epson Middle East has launched their first Out-Of-Home campaign this year to announce a new home printer.

The ads display the printer over basic white backgrounds, surrounded by several long messages that do not seem readable for commuters on the road. Brand building copy includes “Ranked Number 1” and “We have introduced permanent changes on the home printing field”, while product description sticks to more practical things like “Provided with sufficient ink for 3 years”.

The campaign was launched during the first days of November using large uni-poles, lightboxes and flags across Greater Cairo.

Epson announces new home printer in their first outdoor campaign-00
Epson announces new home printer in their first outdoor campaign-00

Campaign Credits

Industry: Consumer Electronics

Brand: Epson

Advertiser: Epson Middle East

OOH Size: Flag | Large uni-pole | Lightbox

Country: Egypt

Region: North Africa

Tags: Home Printing | Eco Tank

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