Glovo takes off in Egypt with Out-Of-Home

Spanish delivery app Glovo has landed in Egypt with an OOH campaign and very exciting launch promotions.

The visuals invite viewers to order McDonald’s through the mobile app and earn a 50% discount on the Big Tasty regular combo. Mustard color backgrounds in alignment with the app’s branding guidelines and the image of a real-life smartphone serve to contextualize the ads – which otherwise would seem a campaign from the QSR American brand.

Released during the first week of November, the campaign uses large uni-poles, billboards, double-decker poles, and T-poles on various locations across Greater Cairo.