Spanish delivery app Glovo has landed in Egypt with an OOH campaign and very exciting launch promotions.

The visuals invite viewers to order McDonald’s through the mobile app and earn a 50% discount on the Big Tasty regular combo. Mustard color backgrounds in alignment with the app’s branding guidelines and the image of a real-life smartphone serve to contextualize the ads – which otherwise would seem a campaign from the QSR American brand.

Released during the first week of November, the campaign uses large uni-poles, billboards, double-decker poles, and T-poles on various locations across Greater Cairo.

Glovo takes off in Egypt with Out-Of-Home-00
Glovo takes off in Egypt with Out-Of-Home-00

The Art & Science of OOH

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