Spanish delivery app Glovo has landed in Egypt with an OOH campaign and very exciting launch promotions.
The visuals invite viewers to order McDonald’s through the mobile app and earn a 50% discount on the Big Tasty regular combo. Mustard color backgrounds in alignment with the app’s branding guidelines and the image of a real-life smartphone serve to contextualize the ads – which otherwise would seem a campaign from the QSR American brand.
Released during the first week of November, the campaign uses large uni-poles, billboards, double-decker poles, and T-poles on various locations across Greater Cairo.
Industry: Mobile Apps
Advertiser: Glovo Egypt
OOH Size: Billboard | Double-decker Pole | Large uni-pole | T-pole
Region: North Africa
Tags: International Brand | Product Launch | Special Promotion | McDonald’s | Foodservice
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