Egyptian FMCG company Arma has returned to Cairo’s billboards with their OOH campaign for dish-washing detergent Oxi.
The ads feature the range of products in a V-formation over bright pink backgrounds that do not go amiss. The slogan “Solved with one drop” accompanies images of bright-clean dishes and a model happily holding the Oxi detergent.
Starting during the first week of November, the campaign can be seen on a wide variety of OOH types and sizes across Greater Cairo.
Industry: Home Care Products
Advertiser: ARMA Group
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Awareness Campaign | Oxi Brite | FMCG
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