Egyptian FMCG company Arma has returned to Cairo’s billboards with their OOH campaign for dish-washing detergent Oxi. The ads feature the range of products in a V-formation over bright pink backgrounds that do not go amiss. The slogan “Solved with one drop” accompanies images of bright-clean dishes and a model happily holding the Oxi detergent. Starting during the first week of November, the campaign can be seen on a wide variety of OOH types and sizes across Greater Cairo.
