Egyptian FMCG company Arma has returned to Cairo’s billboards with their OOH campaign for dish-washing detergent Oxi.

The ads feature the range of products in a V-formation over bright pink backgrounds that do not go amiss. The slogan “Solved with one drop” accompanies images of bright-clean dishes and a model happily holding the Oxi detergent.

Starting during the first week of November, the campaign can be seen on a wide variety of OOH types and sizes across Greater Cairo.

Arma promotes Oxi on Cairo’s billboards-00Arma promotes Oxi on Cairo’s billboards-01
Arma promotes Oxi on Cairo’s billboards-00Arma promotes Oxi on Cairo’s billboards-01

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