As usual this time of the year, leading online portal Jumia has launched a new outdoor campaign to announce their annual Black Friday sale.
The ads feature selected brands and products presented individually over black backgrounds, with ad copy that informs of the prices and discounts. The campaign encourages viewers to log in the portal to “Win a car each Friday of November” while enjoying discounts of up to 60%.
The campaign was released at the beginning of November and can be seen on large uni-poles, billboards, double-decker poles, and T-poles on various locations across Greater Cairo.
Industry: Mobile Apps | E-Commerce
Advertiser: Jumia Group
OOH Size: Billboard | Double-decker Pole | Large uni-pole | T-pole
Region: North Africa
Tags: Black Friday | Contest | Pampers | Special Promotion | Orange | Samsung | Unilever | Infinix | Xiaomi | Fiat | Townteam | Braun | Andora | Al Araby
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.