As usual this time of the year, leading online portal Jumia has launched a new outdoor campaign to announce their annual Black Friday sale.

The ads feature selected brands and products presented individually over black backgrounds, with ad copy that informs of the prices and discounts. The campaign encourages viewers to log in the portal to “Win a car each Friday of November” while enjoying discounts of up to 60%.

The campaign was released at the beginning of November and can be seen on large uni-poles, billboards, double-decker poles, and T-poles on various locations across Greater Cairo.

Jumia announces “Black Friday Offers” with new OOH-00Jumia announces “Black Friday Offers” with new OOH-01
Jumia announces “Black Friday Offers” with new OOH-00Jumia announces “Black Friday Offers” with new OOH-01

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