Just before the year ends, Samsung Egypt has launched a new Out-Of-Home campaign to celebrate the 5th anniversary of their successful factory in Egypt.

A campaign obviously meant to be brand-building oriented, the ad copy celebrates “5 years exporting the number 1 TV in the whole world” and surprisingly informs viewers that the TV sets are "Proudly made in Egypt". Visuals include a mix of spotlights, hot-air balloons and the Great Pyramids of Giza to emphasize the messages.

Starting during the first days of November, the campaign uses large uni-poles and double-decker poles across Greater Cairo.

Samsung TV celebrates 5 years of worldwide success-00Samsung TV celebrates 5 years of worldwide success-01
Samsung TV celebrates 5 years of worldwide success-00Samsung TV celebrates 5 years of worldwide success-01

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