Just before the year ends, Samsung Egypt has launched a new Out-Of-Home campaign to celebrate the 5th anniversary of their successful factory in Egypt.
A campaign obviously meant to be brand-building oriented, the ad copy celebrates “5 years exporting the number 1 TV in the whole world” and surprisingly informs viewers that the TV sets are "Proudly made in Egypt". Visuals include a mix of spotlights, hot-air balloons and the Great Pyramids of Giza to emphasize the messages.
Starting during the first days of November, the campaign uses large uni-poles and double-decker poles across Greater Cairo.
Industry: Consumer Electronics
Advertiser: SAMSUNG Egypt
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: Anniversary Campaign | Branding Campaign | Global Brand | Made In Egypt | Brand-Building Initiative
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