Egyptian automotive dealer GB Ghabbour Auto has launched a new Out-Of-Home campaign to announce the arrival of the latest models of Chinese brands CHERY and GEELY.

Using the same partitioned backgrounds and very similar visuals, the campaign showcases images of the interiors and exteriors of the CHERY Tiggo 4 and the Arrizo 5, as well as the GEELY Imperial and the Emgrand X7, displayed individually but all sharing the same banner with the dealer’s hotline, starting prices and the logo of Shellix Helix as the sponsored engine oil for both brands.

The campaign started to be released during the last days of October and uses a wide variety of OOH types and sizes on the main roads of Greater Cairo.

Ghabbour Auto presents the new models of CHERY and GEELY-00Ghabbour Auto presents the new models of CHERY and GEELY-01
Ghabbour Auto presents the new models of CHERY and GEELY-00Ghabbour Auto presents the new models of CHERY and GEELY-01

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