OPPO evolves strategic OOH media planning

After dazzling the Egyptian market with the launch of OPPO F9, leading mobile manufacturer OPPO has once again upgraded their strategic OOH positioning, widening the reach of their ongoing campaign.

Continuing with the combination of visuals that emphasize the main features of the new model, namely the VOOC technology for flash-charge and the attractive exterior design with gradient colors, the outdoor campaign has switched locations to gain additional visibility in strategic areas like October Bridge and the Ring Road.

OPPO evolves strategic OOH media planning-00
OPPO evolves strategic OOH media planning-00

Campaign Credits

Industry: Mobile Devices

Brand: OPPO

Advertiser: OPPO Electronics Corp

OOH Size: Double-decker Pole | Gate | Serial

OOH Agency: OUTSITE OOH Media Agency

[{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.","counter":84,"created_at":"2019-02-22 14:33:36","updated_at":"2019-05-25 09:22:45","deleted_at":null,"is_active":1}] [{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.","counter":84,"created_at":"2019-02-22 14:33:36","updated_at":"2019-05-25 09:22:45","deleted_at":null,"is_active":1,"pivot":{"article_id":1617,"agency_id":3}}]

Country: Egypt

Region: North Africa

Tags: Campaign Upgrade | Product Launch | F9 | Media Planning

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