Regional telecommunication provider Etisalat by e& (previously Etisalat Group) has launched a new OOH campaign to announce exciting promotions in partnership with McDonald's, Fawry, Kazyon, Uber, and Cairo Metro. Using their typical branded background, the telecom operator announces “The strongest offers” with white, bold font and the tagline “Make calls. Recharge. Win” along with the logos of all participant brands – following the same style as previous campaigns like Ramadan and Spring. The campaign was launched during the second half of October using uni-poles, billboards, lightboxes, and gate combinations in strategic locations across Greater Cairo.
