New cross-promotions from Etisalat

Regional communications provider Etisalat has launched a new OOH campaign to announce exciting promotions in partnership with McDonald’s, Fawry, Kazyon, Uber, and Cairo’s Metro.

Using their typical branded background, the telecom operator announces  “The strongest offers” with white, bold font and the tagline “Make  calls. Recharge. Win” along the logos of all participant brands –  following the same style as previous campaigns like Ramadan and Spring.

The campaign was launched during the second half of October using large  uni-poles, billboards, lightboxes, and gate combinations in strategic  locations across Greater Cairo.