The Arab African International Bank has evolved the messages of their ongoing Out-Of-Home campaign to reinforce their branding strategy on the roads of Greater Cairo.
Continuing with their latest campaign that promoted a variety of financial services, AAIB is now switching focus to the company’s strength in the MENA Region with ad copy that informs viewers in a white clear Arabic font “A financial group with strong regional presence” and the countries where the financial institution operates “Egypt, Dubai, Abu Dhabi, Beirut”.
The campaign started just before mid-October and uses billboards and double-decker poles on the main roads across Greater Cairo.
Industry: Investment Banking
Advertiser: Arab African International Bank
OOH Size: Billboard | Double-decker Pole
Region: North Africa
Tags: Branding Campaign | Regional Brand
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